Amid the depths of the bear market in the world of NFTs and digital collectibles, Lazy Apes were minted in August 2022 on the Ethereum Blockchain. Drawing inspiration from the Bored Ape Yacht Club, they featured a unique twist—they had beards. Despite challenging conditions, a community began to form around these distinct characters, creating a positive and uplifting environment. The project organized numerous events, including its introduction at NFT NYC 2022 and a vibrant pool party in Las Vegas. Regular Twitter Spaces and live podcasts on X (formerly Twitter) helped build trust and reliability, solidifying the belief that the project had staying power.

Throughout 2022 and 2023, the project rewarded its loyal holders with free holiday claims, eventually culminating in the release of the ‘Mega,’ a singular piece of art accompanied by full IP rights. This cemented a strong foundation of committed members who understood the need for a long-term vision. As the bear market subsided and the bull market dawned in 2024, it became clear that to scale as a business club, the Lazy Apes required an upgrade. Now, holders have the opportunity to elevate their Lazy Ape art into superior, high-quality pieces with full commercial IP rights. Character branding and storytelling are essential for every company’s success, and Reversoz aims to lead the way in this new digital era.

Reversoz, also known as OZ's, aspire to become the premier WEB3 business club, a hub for entrepreneurs, digital creatives, companies, brands, investors, art collectors, and NFT enthusiasts. As part of our forward-thinking vision, we recognize that character branding and storytelling are pivotal for brand positioning and business success in this evolving digital space. With collaborations, an independent marketplace, and rebranding efforts, the Reversoz are positioned to establish a mainstream presence, guiding companies and brands as they explore opportunities in WEB3, blockchain technology, and digital assets. For brands and collaborators, it’s clear—working with us means immediate access to our expertise, experience, and worldwide connections, providing a foothold in the rapidly expanding digital landscape. If you’re curious about what’s next, we welcome you to join us on this journey.